01 / 06 — for cmo & founders

in-house
creative

AI-augmented.
Built around your runway.

Your people plus custom AI agents trained on your brand. Lower fixed costs, faster cycles, brand integrity — and runway preserved for the milestones your investors are waiting for.

strategy · studio · lead

let's talk →

the cost of inaction.

02 / 06

01 / runway burn

every cycle is a withdrawal.

Each agency retainer and freelancer cycle is a recurring withdrawal from your runway. Without measuring what a project actually costs in months of life, you're flying without instruments.

02 / scope creep

every vendor relearns your brand.

Each new vendor starts from zero. That learning is paid in cycles, revisions, and missed launches — the same launches your next funding round depends on.

03 / brand drift

one brand, five interpretations.

When each freelancer interprets your brand independently, customers lose recognition before metrics show it. Investors notice it in due diligence. So will their LPs.

three levels of integration.

03 / 06

01 / STRATEGY

strategy.

4 weeks · diagnostic

Diagnostics, business case, and roadmap — including runway impact analysis for each scenario. You know exactly how many months each path costs.

02 / STUDIO

studio.

2-6 months · build

The AI-augmented creative function: your people plus custom AI agents trained on your brand, with the process and governance to run it.

03 / LEAD

lead.

month 8+ · fractional

Fractional leadership until your team runs independently. The goal: you don't need me anymore. That's how I know I delivered.

engage with one, two, or all three · every deliverable is yours to keep

what changes when you build in-house.

04 / 06

60-70%

of outsourced work absorbed by your team plus AI agents

6→1wk

brief to final creative, with brand-trained agents

+3-4mo

of runway preserved in year one

in 4 weeks, you get a strategy, a build plan, and the runway math to decide.

— Filip Kożusznik · Creative Operator

15 years building creative teams & systems

McDonald's·Biedronka·Nestlé·Siemens

the operator behind zepnie.

05 / 06

Filip Kożusznik

Creative Operator · zepnie.

15 years building creative teams & systems — from a single content creator scaled into double-digit departments serving McDonald's, Biedronka, Nestlé and Siemens.

I've taken a creative studio from negative margins to market-level profitability — 200% growth in 4 years.

I've worked both sides — agency and client. I understand the creative production P&L from inside out. I know exactly when an in-house function pays back within your runway window — and when it doesn't. I'll tell you the second case before you spend a złoty.

what I bring to the table?

01 / financial transparency

I understand real production budgets — built on actual P&L data, not industry averages.

02 / strategic hiring

I know which roles to hire at which stage, so you don't burn cash on unnecessary headcount in month two.

03 / candid advice

I know when the in-house model works and when to say no — and I'll tell you that directly, in our first conversation.

04 / full ownership

I take execution off your plate. You keep decision-making — I deliver the data, the packaged actions, and the strategy that turns your vision into customer-facing reality.

in-house creative